Live Broadcast of Miss Universo on Telemundo Breaks Delivery Record

Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in 2023.

The Miss Universe® pageant ranked as the most-watched entertainment special of 2024 on Spanish-language television among total viewers, delivering 2.1 million total viewers, according to Nielsen, outperforming Univision’s Premio lo Nuestro and Latin Grammy’s. The international event, which culminated when Victoria Kjaer Theilvig from Denmark was crowned as the new Miss Universe®, also averaged 568,000 adults 18-49 on linear and reached a total of 3.4 million total viewers.

The exclusive Spanish-language multi-platform coverage of Miss Universe® generated 223 million video views across Telemundo.com, the Telemundo App, Peacock, Instagram, TikTok, Facebook and YouTube, representing a +98% increase from the previous edition. Specifically, YouTube experienced an impressive +1121% growth versus prior year, generating 22 million views driven primarily by digital exclusive livestreams, coupled with a +197% increase in views on TikTok and +57% growth on Instagram. In addition, a total of 561 million minutes were consumed across the network’s linear, digital and social media platforms, while Miss Universe® content delivered 15.4 million total actions, a +182% increase compared to the 72nd edition, across TikTok, Instagram and Facebook.

Hosted by Jacqueline Bracamontes and Danilo Carrera, together with Andrea Meza, Carlos Adyan and Julia Gama, the program also ranked as the #1 most social program across all of TV in total interactions and earned interactions, and as the #1 program on broadcast in total video view counts, according to Talkwalker.

Locally, the pageant ranked as the #1 program, regardless of language, in its timeslot in Los Angeles, New York, Miami and San Francisco, among adults 18-49. It also ranked as the #1 Spanish-language program in Houston, Chicago, Phoenix, Sacramento, Orlando, Philadelphia, Washington D.C., Tampa, Boston and Charlotte in the same demographic.

Telemundo’s MISS UNIVERSE® live broadcast from Mexico City kicked off with the network special, Miss Universo: Celebrando Nuestras Reinas (Celebrating Our Queens) which also ranked #1 in Spanish-language television in its 6-8pm timeslot, delivering an average of 1.0 million total viewers and 284,000 adults 18-49. The special highlighted the Latina delegates’ individual characteristics, beauty, and their mission in life.

The pageant was also available on Spanish-language entertainment cable network Universo, the Telemundo App, and throughout Spanish-speaking Latin America on Telemundo Internacional and USA Network.