TelevisaUnivision’s Broadcast of the 25th Annual Latin GRAMMY Awards® Dominates 2024 and Reaches a Massive Audience with 283 Million Engagements Across Platforms

TelevisaUnivision’s telecast of the 25th Annual Latin GRAMMY Awards® on November 14 takes the crown with 283 million engagements on TV, social, digital and ViX. This year’s edition hosted by Roselyn Sánchez, is the most-watched entertainment -program on Spanish-language television in 2024 thus far, delivering 2.3 million total viewers. With performances by Anitta, Becky G, Bon Jovi, Carin León, Carlos Vives, DJ Khaled, Ela Taubert, Joe Jonas, Juan Luis Guerra, La India, Marc Anthony, Pitbull, the event, reached a total of 4.2 million total viewers across Univision, UniMás, and Galavisión.

The Latin GRAMMYs® multiplatform coverage was a massive success, making it the #1 most social program of the entire day, regardless of language, for the 8th straight year. The awards show also ranked as the #1 most social Spanish-Language awards show on TV in 2024. In fact, the Latin GRAMMY Awards® garnered over 10x more total social interactions than Telemundo’s “Premios Billboard de la Música Latina 2024.” TelevisaUnivision is home to the top 4 Spanish-Language most social award shows in 2024 YTD: 25th Annual Latin GRAMMY Awards®, Premio Lo Nuestro 2024, Premios Juventud 2024, and the Latin American Music Awards 2024.

The Latin GRAMMYs® dominated viewership among Adults 18-49 in key markets. It was the #1 Program of the Day in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, and San Francisco. Additionally, the program ranked #1 in its time period (8:00-11:00p ET/PT) in these markets, plus New York, Orlando, Tampa, Sacramento, and Atlanta.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow The Latin Academy on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

Source: Nielsen, NPM (11/14/2024) Thu 8pm-11pm, Live+SD. Based on the airing across Univision, UniMas and Galavision. Reach based on Panel Only and 1+ minutes qualifier. Entertainment Program Ranker based on Nielsen Big Data Plus Panel (01/01/2024-11/14/2024) Mon-Sun 7am-2am, excludes repeats, news and sports. Social based on Talkwalker Social Content Ratings, 01/01/2024 – 11/14/2024, linear episode-level total interactions.

Source: Nielsen, NPM (11/14/2024) Thu 7pm-11pm, 1+ minutes qualifier, Persons 2+, Live+SD. Based on the pre-show and main event airing across Univision, UniMas and Galavision. Talkwalker SCR, 11/14/2024, linear episode level interactions. ViX Internal Analytics. Endeavor Streaming. Sprout Social, YouTube Studio, YouTube TV Analytics Portal, Google Analytics

Source: Nielsen, NSI, Adults 18-49, Live+SD. Rankings based on absolute impressions. Program performance based on an additive of Univision and UniMas. Latin Grammy 2024 simulcast aired 11/14/2024 at 8:00p-11:00p ET/PT, 7:00p-10:00p CT/MT.