CMO: Facing extinction or adapting?

In many ways, the modern CMO is a bridge-builder and collaborator—a far cry from the rockstar CMOs of yesteryear.

Once regarded as the steward of the company’s brand, the chief marketing officer, or CMO, has come under duress in recent years, reflecting an increased scope of accountability and shifts in the marketplace. Not all CMOs have risen to the challenge: AdWeek reports CMO tenure among top advertisers is around 37 months, down from 40 months as recently as 2022.

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