Marketing Course for 2025 [REPORT]

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast – “25 Trends on the Horizon in ’25.” The 2025 report maps out the trends that leaders from across Horizon’s portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.

These predictions center on the critical interplay of technology, cultural intelligence, and creative strategy, helping businesses stay ahead in a complex and fragmented marketplace. The report explores the shifts that are poised to redefine media, marketing, and consumer engagement over the coming year and includes 25 predictions across six focus areas: Advertising Shapes — and Reflects — Our World; The Consumer, Today; Behind the Brand; Media Meets Momentum: Technology Driving New Connections; Essential Channels for a Fragmented World: Experiential, OOH, and Audio; and Ethics, Privacy & Progress: The New Org & Partnership Guide. Showcasing Horizon’s commitment to industry-leading innovation, data-driven creativity, and transformative solutions, the report incorporates insights from Horizon Media, Horizon Next (full-service marketing), Night Market (commerce), One Horizon (full-service advertising), HS&E (sports and experiential), Blue Hour Studios (social agency), First Tube (moments marketing), and Green Thread (B2B marketing).

To download report, CLICK HERE.