The Hidden Costs Eating Your Ad Budget
January 22, 2025
By Matt Wasserlauf
Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It’s like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away with a fraction of the horsepower you paid for.
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Courtesy of The Association of National Advertisers