Lopez Negrete Communications Invites Bilingual and Bicultural Influencers to Join Proprietary Network of Latino Creators

Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within the Hispanic community through influencer marketing. And, in turn, Latino influencers who join the LNC have a chance to work with the agency’s client roster.

“The Latino Network of Creators (LNC) is the result of more than a decade of partnerships between the agency’s clients, the best and brightest Latino influencers in the U.S., and our team,” said Julie Jameson Grayum, Director of Social Media & Public Relations. “Influencer marketing has become a key part of our channel strategy, especially as research shows that Hispanics are 1.7 times more likely to follow influencers and 23% say influencers impact the brands they buy, compared to 15% of non-Hispanics. I’m overjoyed to bring this offering to life for both creators and clients.”

Current and former clients who have leveraged the database include Hyundai Motor America, Bank of America, McDonald’s, Motiva Enterprises and the 76® Brand, Unilever, Realtor.com, Riviana Rice (Mahatma and Carolina Brands), Mattress Firm, Walmart, the City of Houston, Houston Health Department and Harris County, Verizon FiOS, and Verizon Wireless, among others.

“Influencers and influencer marketing have become integral to the marketing mix, and it’s not hard to see why,” said Alex López Negrete, president and CEO of Lopez Negrete Communications. “Establishing brand trust is key for businesses, for building awareness, engagement, relevance, and ultimately, business results. Our experience shows us that this begins by establishing relationships with people and their communities, and influencers are key to making that connection.”