We’re All Marketers Now: Putting the Customer First

By Deborah Malone

It’s not often that a business headline captures your attention and then continues to make you think.

“Is your entire company thinking like a marketer? It should be.”

This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how attracting and respecting customers today requires commitment from an entire organization. I also thought about how marketing’s role will continue to evolve as artificial intelligence (AI) recognizes new customer behaviors and instant analytics point to different ways of being relevant.

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Courtesy of The Association of National Advertisers