C.A. Fortune Announces Transaction with DirecToHispanic, Leveraging Retail Marketing Agency to Expand Reach with Multicultural Consumers

C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic consumers. This investment allows C.A. Fortune’s client portfolio to engage the rapidly growing Hispanic market, one of the most influential consumer segments in the United States.

According to a study by Claritas, Hispanic consumers now represent over 20% of the U.S. population, having nearly doubled in size since the 2000 Census, and are projected to grow by another 7.4 million by 2030. By integrating DTH’s capabilities, C.A. Fortune strengthens its ability to help brands authentically connect with Hispanic consumers, generating long-term growth in an increasingly diverse marketplace.

DTH’s specialized offering will complement C.A. Fortune’s full-service approach, enhancing its ability to engage Hispanic families through culturally relevant marketing and retail strategies. As this population continues to drive economic growth, this transaction positions C.A. Fortune to provide clients with tailored solutions that resonate with this vital consumer base.

“C.A. Fortune has always been committed to fueling growth and defining new opportunities for our clients” said Tyler Lowell, CEO & Managing Partner of C.A. Fortune. “DTH’s expertise in the Hispanic market, combined with our current broad service offerings, will help brands authentically connect with this dynamic and growing audience.”

By adding DTH to its roster, C.A. Fortune continues its mission to provide end-to-end solutions across all retail and e-commerce platforms. DTH’s multicultural insights will enhance C.A. Fortune’s existing capabilities in brand positioning, marketing and retail activations, creating a comprehensive approach for brands to successfully reach Hispanic consumers.

“U.S. Hispanics have increasingly become an important consumer segment and brands have taken notice,” said Nery Vazquez, CEO of DirecToHispanic. “Becoming part of C.A. Fortune allows DTH to integrate our knowledge base into an organization that shares a similar vision, offering our clients holistic ways to win with this segment.”

The transaction is positioned to close on April 1st of this year, and will strategically integrate into C.A. Fortune’s operations as a stand-alone entity, thus ensuring it maintains its specialized focus on Hispanic marketing. The combined teams will collaborate to offer innovative strategies and creative solutions for brands looking to connect with Hispanic families.

“The Hispanic market is one of the fastest-growing segments in the U.S. economy today,” said Lowell. “This move allows us to provide our clients with the insights and strategies needed to engage this crucial demographic and drive sustainable growth.”

The integration of DTH into C.A. Fortune strengthens both agencies’ capabilities, allowing for even greater success in today’s diverse consumer marketplace.