4 Paths to Absolving the Cardinal Sins of Digital Advertising
March 26, 2025
By Grant Gudgel
In digital advertising, there are two surefire ways to get fired as an agency or ad tech provider:
- Fail to spend all a brand’s allotted budget.
- Put a brand’s creative in a brand-unsafe environment.
These are the cardinal sins of digital advertising — and they’re completely in conflict with one another.
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Courtesy of The Association of National Advertisers
