Women’s Sports Foundation Sharpens Its Marketing Game

By Anne Field

With the popularity of women’s sports soaring, teaming up with female sports organizations is an increasingly winning formula for brands that want to expand their audiences and spike consumer engagement. Just ask Maria Heskin, senior director of marketing and partnerships at the Women’s Sports Foundation (WSF), a nonprofit that empowers girls and women to reach their potential in sport and life. Last May, the foundation announced a partnership with annuity company Gainbridge and Parity, a sports marketing and sponsorship platform, to launch a program supporting women and girls through sports and education.

To read more, CLICK HERE.

Courtesy of The Association of National Advertisers