How Savvy Brands Are Driving Deeper Fan Engagement

By Parisa Howard

In many ways, it’s surprising that more luxury goods haven’t prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of the general population will ever get access to.

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Courtesy of The Association of National Advertisers