The Story of Lapiz, the Little ad Agency that Became a Worldwide Sensation – A Pencil and a Deam [DOWNLOAD]

By Laurence Klinger

Lápiz, a Leo Burnett Co. multicultural subsidiary, started as a division, and later earned its own identity and independence. With very limited resources and a small group of talent from Latin America, Europe, and the U.S., the agency grew fast and turned into a creative powerhouse, earning awards and recognition all over the world. This book is fully illustrated with Lápiz’s best work, and case studies. It’s highly motivating for anyone working in advertising, from students to entrepreneurs struggling to win through creativity.

To download a copy CLICK HERE.