What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
June 7, 2025
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
As artificial intelligence (AI) advances rapidly and becomes increasingly commonplace in online spaces, the American public has shown a clear wariness about its potential impact on individuals and society.
Public opinion polling can help us understand Americans’ broad usage patterns and attitudes about AI, but we have less insight into what they see and read about this technology as they go about their daily online lives. To help shed light on this, we examined roughly 2.5 million webpage visits to 1.1 million unique URLs from a group of 900 U.S. adults who agreed to share their March 2025 browsing data.
To download report, CLICK HERE.
