Fixing the System We Built: Driving Toward Transparency

By Avi Chai Outmezguine

Albert Einstein is famously alleged to have said, “We cannot solve our problems with the same thinking we used when we created them.”

For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.

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Courtesy of The Association of National Advertisers