Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier

Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy. This new location will serve as a strategic hub to cater to the U.S. market and strengthen commercial ties across the region. From its new Miami base, SHIFT U.S. will offer services, including public relations and reputation management, multicultural communications, data-driven creative strategy, influencer engagement, and omnichannel content with a focus on measurable results.

“The launch of SHIFT U.S. by Grupo Garnier marks an important milestone in our ongoing commitment to serve Hispanic markets across the region and taps into the tremendous growth potential of the U.S. Hispanic community,” said Rodrigo Castro, CEO, Grupo Garnier PR. “Our experience across Latin America has shown us that Latinos are not a monolithic audience. By leveraging the power of data, creative excellence, and deep cultural understanding, we’re here to help brands build authentic and lasting connections with Hispanic consumers in the U.S.”

The Miami operation will be led by Daniella Biffi, an award-winning communications professional with more than 18 years of experience in strategic communications, storytelling, and multicultural marketing in the U.S. Throughout her career, she has developed insight-driven, culturally resonant programs for global brands including McDonald’s, P&G, MasterCard, Dyson, and Walmart. Her experience across both agencies and brands gives her a well-rounded, creative, and results-driven perspective.

“I’m thrilled to join the SHIFT U.S. by Grupo Garnier team and lead its U.S. expansion,” said Daniella Biffi, Managing Director of SHIFT U.S. by Grupo Garnier “Grupo Garnier’s reputation across Latin America, its award-winning work with global brands, and its deep understanding of cultural nuances drew me in from the start. Its regional expertise, combined with my experience leading multicultural communications for Fortune 100 brands in the U.S., gives us a strong foundation to connect with one of the most influential and fastest-growing communities in the country. My goal is to build a culturally fluent team focused on measurable impact and helping brands lead with authenticity and purpose.”

The agency will also deploy its capabilities in digital listening and advanced audience analysis through the use of emerging technologies, including AI-powered tools. This offering blends technological innovation, strategic purpose, and deep cultural insight to help brands foster authentic connections and drive real impact in the U.S. Hispanic market.