New Research Designed To Help Marketers Better Under The Evolving Latino Community

We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over 770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience of 15.4 million across the USA. The research will be presented by Kirk Whisler President of LatinoLYTICS and Anita Grace, MBA, CEO of Grace Multicultural.

This study surveyed 10,640 Latino readers across the USA on their media preferences, consumer habits, and demographics. Learn more about how this audience is rapidly evolving in many ways. The research was carried out by LatinoLYTICS, which has completed 680+ readership studies for Latino media outlets over the past four decades, as well as mainstream research for over a dozen Fortune 500 companies and entities like SAG-AFTRA.

CLICK HERE TO REGISTER

https://us02web.zoom.us/webinar/register/WN_y03gAEZsRa-gxblCy6gxhA

 Registration is targeted towards marketing, media, corporate, and community professionals. Please consider inviting others to attend. All registrants get:

• Watch the research live when presented.
• A copy of the materials presented
• A link to view the presentation to watch whenever you want.
• Access to the six other POWER OF LATINO READERS Insight Presentations.

On August 28, 2025 we will hold the first POWER OF LATINO READERS WEBINAR focused on TELECOM & DIGITAL TRENDS.  $15 Billion on Smart Phones A Year, Plus Digital Media Trends: from Late Adaptors to Top Users. Questions that will be answered:

• Where are Latinos spending that $15 billion on telecom?
• Social media and purchasing trends.
• What are the top ways they connect to the internet?
• How many different services does the average house use?
• How many will be buying a new cell phone this year?
• Electronic device ownership.
• And much more

Other upcoming webinars in THE POWER OF LATINO READERS: Insight Presentations. All presentations are at 2 pm New York time, 11 am Los Angeles time.

• September 11, 2025:  THE POWER OF LATINO READERS: SHOPPING. Retail Shopping – what companies are getting those consumer trips? How Latino Readers Will Spend $125 Billion on Food This Year? Plus the Unusual Power of Latino Reader Influencers on Purchasing Decisions.
• September 25, 2025:  THE POWER OF LATINO READERS: AUTOMOBILES. Owning 15.7 Million Automobiles – and looking to purchase more. Learn where all the brands rank and what vehicle styles readers prefer. This audience purchases over 100,000 new autos a month.
• October 2, 2025:  THE POWER OF LATINO READERS: FINANCIAL TRENDS & INVESTMENTS.  Financial Institutions that connect with Latinos; Home Ownership is on the Rise; Insurance usage by type; the 32 Billion Dollar Latino Reader Travel Market; & more.
• October 16, 2025:  THE POWER OF LATINO READERS:  HEALTH.  1 million Latino Readers are seeking more information and services on a wide variety of health issues. That’s 91% of the audience – learn what they want help with.
• October 30, 2025:  THE POWER OF LATINO READERS: BUSINESS OWNERSHIP. 46 million Latino Readers Own a Small Business: Learn about their Success and Needs.
• Early 2026: THE POWER OF LATINO READERS: VOTING.  Latino Readers Over Index on Becoming Citizens & Voting. They represented 44% of ALL Latino Voters this past year.

We look forward to your involvement.

 Background on the presenters

Kirk Whisler has Changing Images & Empowering People as the driving forces for his career. On the nonprofit side he is President of Empowering Latino Futures whose programs include the Latino Book & Family Festivals, 74 produced since 1997; the International Latino Book Awards, one of the 10 largest book awards in the USA; the International Society of Latino Authors, the largest organization of Latino authors in the USA; Latino Books into Movies Awards; Education Begins in the Home, which has given away 270,000+ books to underserved kids; and North County Informador, the largest audited print publication in North San Diego County.

On the corporate side, Kirk oversees WPR whose signature program is currently LatinoLYTICS, which has surveyed over 70,000 Latinos and is currently producing the National Latino Media Study.

Over the decades Kirk has served on the boards of over a dozen key organizations including the National Association of Hispanic Publications (Founding President); National Association of Latino Independent Producers (co-chair); Los Angeles Int’l Latino Film Festival (co-founder); and National Latino Media Council (co-Founder). Also a founding member of the NAHJ, which was founded at the same time as the NAHP. Kirk lives in Fallbrook, CA, with his wife Magdalena, an educator.

Anita Grace is President & CEO of GRACE Multicultural, a woman and minority-owned company. She is an experienced Multicultural Marketing & Communications Specialist working with the country’s most influential Spanish language print, digital, and social media organizations. Anita has created engaging marketing and outreach strategies for mom-and-pop, corporate, national companies, and associations to build relationships with the Hispanic consumer for over 25 years.

Her infectious energy and positivity mixed with long-standing relationships, knowledge of independently and corporately-owned multicultural media outlets, along with her respected reputation in the world of Multicultural Print and Online, make her one of the top independent Hispanic marketing strategists in the country.

She has worked with NAHP for over 13 years, bringing some of the most successful campaigns NAHP Media has ever seen. Anita has strategically and successfully executed campaigns such as: US Department of Health & Human Services, Verizon, T-Mobile, Diageo, and more! She is fluent in English and Spanish as well and she holds a Master of Business Administration degree from Grand Canyon University and a Bachelor’s Degree in Spanish and Marketing from Northern Arizona University.