General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing

“It’s not humans versus machines; it’s humans with machines,” says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed.

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Courtesy of The Association of National Advertisers.