THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:

1. Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny’s final concert in his Puerto Rico residency on September 20, 2025. The historic “Una Más” event streamed across Prime Video, Amazon Music, and Twitch, turning Benito’s PR residency into a global cultural moment.

2. It was the most watched single-artist performance on Amazon Music to date.

3. The math that keeps on mathing!