UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer 

UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos,  announced the appointment of Paul Miser as its new President and Chief Strategy Officer.

In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business outcomes.

Miser brings more than 20 years of agency leadership bridging strategy and execution. He has helped Fortune 50 companies and PE-backed challengers unlock $3 billion in incremental revenue, scaled teams from two to 250+, managed $50M+ P&Ls, and embedded AI-driven systems that expanded client scopes by 80%.

Earlier in his career at WPP’s Hudson Rouge, Miser led the award-winning Lincoln “Hello, Again / Beck 360” campaign, which reintroduced Lincoln to a younger audience through a 360-degree interactive concert experience. The program, featuring Beck reimagining David Bowie’s “Sound and Vision” with a 160-piece orchestra, won multiple Cannes Lions and became a benchmark for blending art, technology, and brand reinvention. More recently, at 5WPR, Miser oversaw G-SHOCK’s 40th Anniversary “Shock the World” celebration with J Balvin, an influencer-driven cultural event that generated a 150% sales lift while cutting customer acquisition costs by 45%.

“Paul brings the ability to connect creativity with commerce,” said John Gallegos, CEO and Founder of UNITED COLLECTIVE. “His remit spans strategy, growth, and innovation across the collective — reimagining how creativity, data, and technology converge, while ensuring that iconic ideas like ‘got milk?’ and culture-shaping campaigns that break through while delivering measurable growth for our clients.”

“UNITED COLLECTIVE has built a legacy of creativity that transcends culture, and I see enormous opportunity to build on that momentum,” said Miser. “My vision is simple: ideas that feel familiar, but make you stop and wonder. From culture to conversation to community to commerce, I want to ensure our work doesn’t just move people — it grows our client’s businesses.”