AD Club of NY Innovator: Michael Roca
October 9, 2025
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI.
By broadening media partnerships to include more representative and multicultural platforms, Michael directs investment toward high-impact, underleveraged audiences. His efforts not only boost client performance but also reshape the media supply chain to reflect today’s consumer landscape.
Widely recognized for his leadership, Michael has been named to AdAge’s The List, honored as an Adweek Media All-Star, and awarded by NYC TV Week for excellence in Hispanic media. He holds a B.A. in Communications from St. John’s University and an MBA from Nova Southeastern University.
Committed to talent development and industry transformation, he serves on the boards of IRTS, the Hispanic Marketing Council, and the IAB. He also mentors the next generation of marketers through partnerships with Florida State University and St. John’s College of Professional Studies.
Based in Miami, Michael lives with his wife and three children.
