Manny Ruiz named CEO of Minivela

Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer.

Ruiz, who most recently served as Minivela’s Chief Content Officer, will now lead the company’s strategic growth as it scales to become the leading producer of vertical shorts for U.S. Hispanic and Latin American audiences.

“Our recent partnership with Nueva Network, and evolving distribution and content slate, require Manny’s innovative leadership, and focus,” said Angela Sustaita-Ruiz, CEO of Brilla Media, Minivela’s parent company.

“This second stage of Minivela is all about scaling and building partnerships across producers—and even competitors—who need the content, production, and/or adtech capabilities we’re developing for ourselves and others,” said Manny Ruiz. “This is the first company I’ve built that is made to work with everybody, and that’s both fascinating and liberating for Minivela. We’re going to impact a lot of creative careers, brands, and businesses.”