IMMIGRATION RAIDS IMPACT [REPORT]

Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment
Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.

Why this matters:

The Driving Force of U.S. Growth: Hispanic Americans are the core engine of post-pandemic consumer expansion, fueling labor-force growth and spending power at rates exceeding the national average.
Explosive Economic Impact: Hispanic buying power has reached $4 trillion in 2025, larger than the entire economy of India, outpacing U.S. market growth (8.6 % vs 5.5 %).
Workforce Vitality: In 2023, Hispanics added 820,000 new workers, offsetting declines among non-Latinos. This population is the backbone of U.S. labor-force renewal and consumer demand.
Educated and Upwardly Mobile: 18.8 % hold college degrees, and median household income has risen to $62,800, closing the gap with the national average while far exceeding growth among other minority groups.
Youth-Powered Market: Nearly half of all multicultural young adults are Hispanic, ensuring long-term cultural and economic influence on mainstream American identity.

Consumer Spending and Public Avoidance

• 45% of Hispanic households have reduced spending due to fear of ICE activity.
• 44% report avoiding public places, including restaurants, stores, and other communal spaces, because of immigration enforcement concerns.

This behavioral shift extends beyond Hispanic communities:

• Gen Z, Millennials, and Gen Pop households earning $100K+ are also scaling back spending.
• 37% of Americans are postponing major decisions such as travel or car purchases due to the political climate, with $100K+ earners leading at 45%.

To download report, CLICK HERE.