“The Tajinization of America” from d expósito & Partners’ résonant Wins Lifestyle Campaign of the Year at HPRA’s Bravo! Awards

The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration.

During a night dedicated to elevating excellence across the communications and marketing industry, the agency earned top honors for its work that continues to champion authenticity, cultural nuance, and community connection. The agency “My Way to Tajín It/The Tajinization of America” campaign executed for client Tajín USA took home the award for Lifestyle Campaign of the Year, recognizing a breakthrough effort that embraced the creativity of consumers while showcasing the beloved brand in a wide range of earned editorial features. The award was accepted by résonant’s managing director, Andy Checo, on behalf of d expósito & Partners.

The agency also received an Honorable Mention for its NYC Cares Influencer Campaign, a project rooted in advocacy, and the power of local voices to ignite meaningful engagement across New York City’s diverse neighborhoods.

These accolades reflected only part of the agency’s impact during activities that took place in Chicago. At the organization’s inaugural HPRA Leadership Cumbre (Summit), d expósito & Partners joined client Stacie de Armas, SVP, Inclusive Insights and Intelligence at Nielsen to lead an engaging and thought-provoking panel on the content creator economy. The conversation explored how creators are reshaping culture, redefining influence, and challenging brands to meet audiences where they truly are. It was a timely dialogue—one that spoke directly to the industry’s responsibility not only to track the evolution of content, but to ensure diverse storytellers remain supported and seen.