Great clients get great work.
November 21, 2025
By Steve Boehler – Founder, Mercer Island Group: Marketing Management Consulting
If you want great work from your agency, be a great client!
Here is a list of questions that the best clients routinely ask their agencies.
How can we be a better partner to the agency?
What should we be doing more of, and less of?
How can any of the following be improved:
- Our workflow
- Our briefs and briefing meetings
- The client team’s creative evaluation skills
- The client team’s feedback skills
- Our approval process
What have you learned recently about:
- Our brand
- Our business
- Competition
- Customers
- Our products
If we receive extra funding, how should it be spent?
What are the biggest obstacles we have to success?
What would you change if you were the client?
Marketers… try it! Make these questions a regular aspect of your top-to-top calls and checkins.
You’re be glad you did.
