PR In 2026: Media Relations, Brand Positioning, Digital PR, Earned Media, Reputation Management
January 24, 2026
You need to think:
- Will journalists cover you? (Media Relations)
- Will you own your narrative? (Brand Positioning)
- Will you show up in searches? (Digital PR)
- Will your story spread organically? (Earned Media)
- Will your audience trust you? (Reputation Management)
Here’s what they actually mean:
