2026 HMC Annual SUMMIT – THE ONLY CONFERENCE 100% FOCUSED ON hispanic marketing

Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. The only conference entirely focused on Hispanic marketing brings together brand leaders, agency executives, and cultural strategists to master the authentic storytelling and best practices that win with America’s fastest-growing consumer market.

As brands reassess their multicultural strategies, HMC provides clarity: Latinos are fueling U.S. economic growth, with Gen Z increasing its buying power and Gen Alpha coming of age as the new American majority. The time for strategic investment, data-driven cultural insights, and creative excellence is now.

Summit sessions cover cultural insights, creative innovation, data strategy, media evolution, and brand leadership. Highlights include the unveiling of the 2026 HMC Marketer of the Year and the 2026 HMC Strategic Excellence Awards winners. Featured speakers include:

• Marissa M. Solis, SVP, Global Brand & Consumer Marketing, National Football League
• Sandra Villarreal, General Manager, Garnier, Thayers and Softsheen Carson USA, L’Oreal
• Jennifer Holiday Hudson, Marketing Brand Director, Smirnoff Vodka (U.S.), DIAGEO
• Rachael Zaluzec, CMO and SVP, Customer Experience, Volkswagen Group of America
• Jorge Robles, Head of Marketing Latin America, General Mills

“Meaningful engagement with Hispanic audiences isn’t a trend—it’s essential,” said HMC Chair Jose Villa, President of Sensis. “For 30 years, we’ve championed excellence in Hispanic marketing. This year’s agenda delivers the strategies that connect with the $3.6 trillion Hispanic market opportunity.”

Register now at hmcannualsummit.org – early bird pricing is in effect through March 6. Reserve your seat today, as the event tends to sell out. Follow the HMC on LinkedIn and Instagram at @hmchispanic using the conference hashtag #HMC2026.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise. For more information, visit hispanicmarketingcouncil.org.