Lotus Los Angeles Announces Expansions at Lotus Communications / KFWB

Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB.

With Myra Berenice anchoring afternoons, KFWB now delivers live, local personalities connecting with listeners throughout every key daypart from 5:00 a.m. to 6:00 p.m. This milestone completes KFWB’s mission to be a fully live and local station through all major dayparts — reinforcing its commitment to engage the Hispanic community with friendly accessible personalities across Southern California.

Myra Berenice is a familiar and trusted voice in Los Angeles radio. She has been heard on major Los Angeles radio as a dynamic personality for 13 continuous years, building strong relationships with listeners throughout the region. Her relatable style, credibility, and authentic engagement further strengthen the station’s focus on meaningful, real-time community connection.

In addition, Lotus Los Angeles announced the addition of two veteran, accomplished media sales professionals:

• Jose Luis Rodriguez, a leading sales executive in Southern California Spanish Radio
• David Solis, most recently several decades of success with Estrella Media

Both bring extensive experience serving the Spanish-language marketplace and will further enhance Lotus’ ability to deliver culturally connected, results-driven marketing solutions for advertisers.

Jim Kalmenson, Chief Operating Officer of Lotus and General Manager of KFWB & KWKW Lotus Los Angeles, commented:

“Spanish-language audiences respond best to live, local connections with live and local on-air personalities who they can connect with. Especially in times of community need, being live, real, and local matters. That personal connection becomes a trusted friendship. It’s the ultimate formula for successful radio campaigns and meaningful community impact.”

These expansions reflect Lotus Los Angeles’ priority that both listeners and advertisers benefit from the power of real-time engagement with trusted family oriented personalities.