Audio today 2026 – How America listens. [REPORT]

In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy powerhouse that
continues to outperform nearly every other medium in the one metric that matters most: actual human reach.

The reality is that radio is the undisputed leader in ad supported audio time. Whether it’s the morning commute or the workday grind, radio is a daily habit for millions, reaching consumers when they are out of the home and closest to the point of purchase. In fact, for advertisers looking to capture the attention of drivers, the data is clear—more than 80% of all ad supported audio time in vehicles belongs to AM/FM radio.

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