Unlocking Latino Fandom for Brand Growth. [WEBINAR]
March 19, 2026
The 2026 FIFA World Cup is coming to North America — a once-in-a-generation global moment. But its impact won’t be evenly distributed.
Latino audiences already sit at the center of U.S. soccer fandom, bringing higher avidity, deeper emotional investment, and stronger cultural connection to the game. As Hispanic influence and purchasing power continue to grow, understanding how this audience experiences the World Cup — and sports more broadly — is becoming a real brand advantage.
Join Kantar on March 26 for a short webinar followed by a panel discussion on how Latino fans experience the World Cup — using insights from Sports MONITOR to explore three core human dimensions that drive engagement:
- Identity — who I am, and who I represent
- Belonging — who I experience it with
- Commitment — how deeply I’m invested
We’ll ground this in real fan behavior — from visible identity signaling to shared rituals and sustained emotional engagement — and connect it directly to brand impact. We’ll close with implications for brands preparing for 2026, followed by a panel with leaders from Major League Soccer, Drafted and NBCUniversal. If you work in sports, media, or brand leadership, this session offers a data-backed look at where modern fandom is being built — and how brands can participate meaningfully.
To register for webinar, CLICK HERE.
