Canela Media expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation

Canela Media, announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data platform designed to help brands reach U.S. Hispanic audiences with greater precision, scale, and cultural relevance regardless of language.

Canela Audience Solutions’ data products can be activated through Premium Custom Audiences across OTT and YouTube; Data-as-a-Service (DaaS) and Programmatically on LiveRamp with a suite of benchmarking and measurement tools through CAS-Analytics.
As part of its continued expansion, CAS is now accessible across the full advertising ecosystem. Advertisers can activate CAS audiences through direct and programmatic channels, with support across CTV, digital, retail media networks, and social platforms, backed by broad SSP connectivity.

For deeper data integrations, Canela’s Data-as-a-Service (DaaS) offering allows brands to append Hispanic segment eligibility directly into their own planning tools and identity frameworks, with weekly updates to support targeting, modeling, and measurement.

CAS also introduces advanced audience expansion capabilities, including demographic similarity modeling to identify high-value adjacent audiences, as well as proprietary aggregate-level targeting solutions for platforms like YouTube. These innovations ensure brands can extend reach while maintaining cultural relevance and precision.

“This is what sets Canela Media apart,” said Philippe Guelton, Global President of Canela Media. “Our unique and proprietary offering through Canela Audience Solutions allows brands to reach U.S. Hispanic Audiences with precision, accuracy and with proven results and incrementality.”

Building on this foundation, CAS helps brands to coordinate audience engagement seamlessly across platforms, allowing brands to engage the same consumers consistently throughout the entire journey. By reinforcing messaging from awareness through consideration and conversion, advertisers can drive stronger outcomes while maintaining cultural relevance at every touchpoint.

“CAS represents the next generation of audience targeting for multicultural consumers,” said Mike Bardaro, VP of Commercial Data Products at Canela Media. “We’ve built a solution that not only delivers scale and precision, but also reflects the cultural nuance needed to truly connect with Hispanic audiences. As CAS continues to evolve, we’re giving brands more powerful and flexible ways to drive meaningful growth.”