Nielsen appoints Roberto Ruiz to lead Measurement Science

In this position, Ruiz will spearhead the strategy and rollout of new products, technologies and capabilities under Nielsen’s measurement science arm, with a particular focus on driving innovation across Nielsen’s measurement solutions and enhancements for clients.

He reports to Nielsen Chief Information and Data Officer Russ Soper.

“Roberto has helped build and steer brands through exciting periods of transformation and growth in his career. His ability to see the measurement landscape through the eyes of our clients really impressed us,” Soper said. “We’re thrilled that Roberto has joined and look forward to partnering with him to drive transformation, momentum and new opportunities for our clients.”

“I couldn’t think of a better time to be joining Nielsen. The company has consistently shown how it’s elevating measurement science to new possibilities, from Big Data + Panel’s introduction to being the leader for measuring streaming, live sports and diverse audiences. I’m eager to work with this global team of passionate colleagues to imagine and drive new measurement science horizons for our clients,” Ruiz said.

Ruiz brings more than 25 years of experience at the intersection of audience measurement, media strategy and data analytics. He most recently led his own advisory practice, where he helped media and marketing organizations navigate AI-driven transformation in measurement and audience intelligence.

Prior to that, Ruiz spent nearly two decades at Univision and, later, TelevisaUnivision, where he served as EVP and Chief Research Officer. Operating at the intersection of data, analytics and revenue, he built and led a best-in-class research and analytics team and is a notable industry voice on advancing the accurate measurement of diverse and multicultural audiences.