Teleonce appointment sof Ivelisse Cortés Kercadó as Digital Sales Manager

Teleonce announced the addition of Ivelisse Cortés Kercadó to its team of professionals as the new Digital Sales Manager.

Cortés Kercadó joins Teleonce with a strong 20-year track record in Puerto Rico’s digital industry. Throughout her career, she has played a key role in the development and structuring of digital commercial departments for leading media organizations on the island. She also brings extensive experience in the implementation of programmatic platforms, a critical area for optimizing advertising investment in today’s marketplace.

In this new role, Cortés Kercadó will report directly to Eddie Cancela, Vice President of Sales at Teleonce, where she will lead the growth strategy for the network’s digital assets.

“The addition of Ivelisse to our commercial team reflects our commitment to continuing to offer cutting-edge solutions in the digital space. Her experience in building sales organizations and her expertise in the programmatic arena will be valuable assets to our brands and business partners,” said Eddie Cancela, VP of Sales at Teleonce.

For her part, the new Digital Sales Manager expressed enthusiasm about joining a company in a period of growth:  “I am honored to join the Teleonce family and to work alongside Eddie Cancela in the evolution of our commercial offering. My goal is to leverage my two decades of experience to transform our digital platforms into the primary strategic partner for advertisers in Puerto Rico.”