Telemundo Rolls Out New World Cup Campaign Spots and Telemundo’s Official World Cup Song “Somos Más” Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026™ Begins

With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.

“Momentum continues to build as we get closer to kickoff, and our campaign is connecting with fans in a powerful way,” said Claudia Chagui, Executive Vice President of Marketing, Telemundo. “Our storytelling is grounded in a deep understanding of our audience and the significance of this tournament in their lives, and we bring that to life in everything we do.”

The “Y Tú, ¿Con Quién Lo Vas a Ver?” (“Who Will You Watch It With?”) campaign invites fans to experience this historic moment together with family, friends and loved ones, elevating and celebrating soccer’s unifying power – especially in a year when the world’s biggest tournament comes to our home.

As part of the 60-day milestone, Telemundo debuts two new promotional spots reflecting distinct fan journeys. La Barra Lo Pide (The Bar Wants It) speaks to the fan connecting to the cultural moment and the emotional pull of watching together en Español, featuring Owen Wilson and the voice of Luis Omar Tapia. Estrellas Mundialistas (World Cup Stars) is crafted for fans ready to follow their favorite players – such as Messi, Ronaldo and Pulisic – onto the world’s biggest stage. Together, the spots capture the full spectrum of fandom that will define this summer.

The Making of Telemundo’s World Cup Song “Somos Más”

On Monday, April 13, Telemundo brings fans behind the scenes of its official FIFA World Cup 2026™ song, “Somos Más” – performed by global superstars Carlos Vives, Emilia, Wisin and Xavi – with new exclusive content highlighting the creative process behind the anthem. Crafted to complement the network’s comprehensive coverage, the song captures the passion, diversity and energy that fútbol brings to communities around the world.

La Barra Lo Pide: 

Estrrellas Munidalists: