MediaCo appoints Roberto Castro to SVP & Corporate Controller and Christian De La Cruz to GM/ VP DOS of San Francisco

MediaCo Holding Inc. announced the appointments of Roberto Castro to Senior Vice President and Corporate Controller and Christian De La Cruz as General Manager and VP, Director of Sales for the San Francisco market.

Mr. Castro brings 30 years of media and entertainment sector experience along with extensive financial management expertise to the company. He joins MediaCo following a nearly 24-year career at Spanish Broadcasting System (SBS), where he served in various senior finance roles, including Vice President of Finance since 2015. Prior to joining SBS, he spent over six years at DIRECTV Latin America, where he held the roles of Accounting & Consolidation Manager and Senior Auditor. Previously, he served as an auditor at Coopers & Lybrand, LLP. He holds an MPA in Accounting from the University of Miami Herbert Business School and BBA in Accounting from Loyola University New Orleans.

“As we progress in executing on our growth strategy and building on our momentum, we have continued to strengthen our organization with seasoned media industry executives who are aligned with our vision and strategic plan,” commented Albert Rodriguez, MediaCo CEO and President. “We look forward to working with Roberto as we scale our multimedia platform and focus on improving upon our operating performance to the benefit of all our stakeholders.”

“Roberto’s appointment further strengthens the foundation of our finance organization as we scale our operations and deepen best practices across all financial functions,” said Debra DeFelice, Executive Vice President, Chief Financial Officer. “He brings valuable experience as we continue to ensure high-quality financial reporting, maintain strong internal controls and support disciplined financial management during a period of strong growth.”

“I am thrilled to join MediaCo at this exciting time in the company’s growth trajectory,” Mr. Castro commented. “MediaCo has developed a unique set of content and distribution assets, including media brands that resonate with multicultural audiences nationally due to their cultural relevance, authenticity and multiplatform accessibility. I look forward to working with the team and contributing to building on the company’s success.”

A proven leader in multicultural media, De La Cruz brings more than 15 years of experience across Hispanic and general market broadcast. He most recently served as General Manager for Spanish Broadcasting System (SBS) in San Francisco, where he led operations and revenue strategy across top-performing radio assets, including La Raza 93.3 FM. Throughout his tenure, he built a track record of driving revenue growth, developing high-performance sales teams, and delivering integrated marketing solutions that connect brands with culturally relevant audiences at scale.

“Christian is exactly the kind of leader we are investing in as we scale MediaCo’s local and national growth strategy,” said Luis Fernandez Rocha, SVP, Station Group, MediaCo. “He brings a sharp commercial mindset, deep market expertise, and a proven ability to turn audience momentum into revenue. San Francisco is a critical market for us, and Christian will play a key role in accelerating our growth and strengthening our position with advertisers.”

“Joining MediaCo in the San Francisco market marks an exciting next chapter,” said De La Cruz. “This is one of the most dynamic and influential markets in the country. I’m energized by the opportunity to build on MediaCo’s momentum – driving growth, deepening community connections, and delivering results for our partners.”