Old School brought back to fix New School at TelevisaUnivision

The appointment of John Kozack as President of U.S. Advertising Sales and Marketing at TelevisaUnivision, succeeding Tim Natividad, reflects a strategic recalibration rather than a simple leadership change. After a period in which the company sought to accelerate its transition into a more digitally driven sales model—leveraging Natividad’s experience from TikTok—the organization appears to be reaffirming the value of deep institutional knowledge, client relationships, and operational execution in a complex, multi-platform media environment. Kozack’s return, following his brief tenure at Allen Media Group, signals confidence in a leader who understands both the economics of traditional media and the nuances of the U.S. Hispanic market, which remains one of the most influential and fastest-growing advertising segments in the industry.

Per insiders, the experiment was not successful.

“TelevisaUnivision sits at the center of one of the most influential markets in media, and the role we play in serving Hispanic consumers—along with the growth opportunities ahead—has never been greater. Having spent more than two decades championing this company, I’m excited to lead this team into this transformative next chapter”, John Kozack,

TeleivsaUnivision CEO Daniel Alegre said of Kozack: “His deep understanding of our business, passion for the U.S. Hispanic market, and proven track record of driving growth make him the ideal person to be this team’s next president. I am certain that John’s leadership will further strengthen our position as Spanish-language media’s undisputed leader.”