Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema

Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.

In an era of being chronically online, Gen Z and Millennials are nostalgic for the “getting ready for a night out” rituals of the early 2010s that are rarely experienced anymore – when the vibe was unfiltered and built on genuine connection instead of curated perfection. Getting ready for a night out is the moment when friends gather and set the tone for the entire night. The new high-ABV launch from Modelo is built for exactly that moment.

“We know a night out doesn’t start when you get to the bar – it starts when you’re hanging out with friends and cracking open that first can,” said Logan Jensen, Vice President of Brand Marketing at Modelo. “Modelo Chelada Suprema gives people the bolder, higher‑proof option they’ve been asking for, without losing the authentic Mexican flavor they love. It lets us show up in new moments that feel social, spontaneous, and worth celebrating.”