Agency
TO MIX OR NOT TO MIX? MAGNA AND SNAP TEAM UP TO ANSWER THE QUESTION FOR BRANDS ON SKIPPABLE VS. NON-SKIPPABLE ADS [REPORT]
Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest and preference. MAGNA, the media intelligence unit of IPG Mediabrands, collaborated with Snap on experimental design testing and user surveys to understand the impact of using skippable and non-skippable independently versus combined.
What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
New Data on Detailed Languages Spoken at Home and the Ability to Speak English
More than 1 in 5 people (22%) age 5 and older in the United States spoke a language other than English at home during the five-year period from 2017 to 2021, according to new data released by the U.S. Census Bureau.
Hispanic Influence and Representation in American Entertainment and Consumer Culture
The United States population is made up of individuals from a variety of cultures, backgrounds, and experiences. With this, Hispanics are a growing part of this diverse population and make up "over 622 million people" in the United States (Korzenny et al., 2024, p.1). They are not only a major part of what makes up our country, but are also key consumers in America. Being such a large part of the population, they hold significant buying power and have an influence over style, trends, and media. However, Hispanic consumers not only influence these elements of our society, but also the American entertainment industry as a whole. Through music, television, and fashion, Hispanics are helping to reshape mainstream culture with their values, ideas, and creative contributions. Yet despite this growing cultural and economic influence, Hispanic consumers and their values have been overlooked, particularly in media and marketing. This essay will explore the growing influence Hispanic consumers have on American entertainment and culture, and why it is essential for media and marketers to recognize and reflect the cultural values they have previously neglected. By Meghan Bannister Florida State University
Inside the Science of Building Brand Trust Through Storytelling
In this episode of The New Mainstream podcast, Kate Smiley, Head of Global Employer Brand at GE Healthcare, emphasizes that in an era of skepticism, trust is essential. By combining storytelling, research, inclusivity, and emerging technologies like AI, brands can build authentic relationships and achieve real business results.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. By Bella Bozied Florida State University
Buchanan’s Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan’s Asados Unidos
Buchanan’s Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan’s Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan’s is sparking up a flavorful cultural debate to determine who has the best asado.
Alfredo De Villa And Robert Teitel Launch Luchadores Productions
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives.
Dos Equis and Fuerza Regida Ignite a Movement
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” - rooted in Hispanic tradition that honors and applauds the act of authentically expressing oneself; an ethos that Dos Equis has adopted through the lens of music, celebrating artists who own the stage by showcasing their fearless originality without needing permission.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.
Where is your agency in the agency supermarket?
Many agencies forget about a critical element of brand positioning when it comes to their own brand.
Ágora Ñ Launches as the First Spanish-Language Artificial Intelligence Community in Miami
The official launch of Ágora Ñ, the first Spanish-language artificial intelligence (AI) community in Miami, took place at the AI Center of Miami Dade College. The event received a warm reception from professionals, entrepreneurs, and curious minds seeking to understand and leverage the potential of AI in their lives and careers.
The Experiences of LGBTQ Americans Today [REPORT]
Most LGBTQ adults say there’s a lot of social acceptance for people who are gay or lesbian, but few say the same for those who are transgender
From Living Arrangements to Internet Access, the Puerto Rico Community Survey Provides a Comprehensive Profile of Puerto Rico’s People and Communities
Broadband internet access increased. Population under age 5 declined and so did the share of married-couple households
What Happens When Brands Stop Advertising?
It's no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can't properly measure results, they run the risk of having budgets cut significantly.
Neurodiversity Is DEI: Why We Must Speak Up Now
The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, corporate training programs, and even health systems, arguing that they are divisive or ideological. But make no mistake: the people hurt most by these rollbacks are not ideologies. They are people. And among the most vulnerable are neurodivergent individuals.
Generational Marketing: Why marketers should not discount age in today’s media landscape
Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for granular segmentation, age remains a fundamental and powerful lens for understanding media consumption. The rarity of a video, meme, or trend that genuinely captivates everyone from teenagers to older generations speaks volumes about the enduring power of age in shaping our shared experiences and platform preferences—a reality that makes generational marketing an indispensable strategy.
