Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.
Prior to that, he was a partner in agencies FARO and Nomades, and had stints at Heineken and Danone. Vicente is one of many incredible talents being brought to the agency from our Chief Creative Officer, Jorge Calleja, who started at CPB in January from Activision Blizzard. Jorge's career began in Mexico before leading senior creative posts at places like Deutsch LA, Media Arts Lab, The Martin Agency, and Wieden+Kennedy.
CPB Chief Creative Officer Jorge Calleja joined CPB in January from Activision Blizzard, a premier video game developer and publisher, where he spent the past two years as VP of Marketing and ECD of esports. Before that, he worked as an ECD at agencies including Deutsch LA; TBWA’s dedicated Apple agency, Media Arts Lab; and The Martin Agency, where he brought in the agency’s first global business with the “Wonderfilled” campaign for OREO and contributed with the growth of brands like Chips Ahoy!, Ritz, Tic Tac and Stolichnaya vodka. Calleja also spent seven years in Amsterdam working at Wieden+Kennedy as the Global Creative Director for Coca-Cola, Honda and LEGO, and Sid Lee where he worked on Adidas.