April 30, 2021

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.

Prior to that, he was a partner in agencies FARO and Nomades, and had stints at Heineken and Danone. Vicente is one of many incredible talents being brought to the agency from our Chief Creative Officer, Jorge Calleja, who started at CPB in January from Activision Blizzard. Jorge's career began in Mexico before leading senior creative posts at places like Deutsch LA, Media Arts Lab, The Martin Agency, and Wieden+Kennedy.

Vicente Cortina joins CPB as Strategy Director from Mexico City and brings with him 15 years of experience in growth for global brands and startups. Most recently, Vicente was CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM. Prior to that, he was a Partner at agency Faro, where he led marketing and strategy consultancy projects for a wide array of industries across LATAM and Europe, and Partner at agency Nomades, where he led planning and strategy. He has also spent time as a Global Marketing Manager at Heineken and a Group Marketing Manager at Danone. Through it all, he has picked up a Gold Effie, a Glass Lion at Cannes, and the “Small Agency Integrated Campaign of the Year” honor from AdAge. He is a graduate of INSEAD and the Instituto Tecnológico Autónomo de México.

CPB Chief Creative Officer Jorge Calleja joined CPB in January from Activision Blizzard, a premier video game developer and publisher, where he spent the past two years as VP of Marketing and ECD of esports. Before that, he worked as an ECD at agencies including Deutsch LA; TBWA’s dedicated Apple agency, Media Arts Lab; and The Martin Agency, where he brought in the agency’s first global business with the “Wonderfilled” campaign for OREO and contributed with the growth of brands like Chips Ahoy!, Ritz, Tic Tac and Stolichnaya vodka. Calleja also spent seven years in Amsterdam working at Wieden+Kennedy as the Global Creative Director for Coca-Cola, Honda and LEGO, and Sid Lee where he worked on Adidas.

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