The 2020 Census is complete. The topline data is out. And … are marketers doing anything yet to better reflect in their advertising campaigns the consumers that define the U.S.A. today?
It’s a tricky question. As Diversity, Equity and Inclusion efforts have swept through Corporate America and many media companies, some in the marketing and advertising world wonder if D&I has inadvertently become synonymous with marketing.
In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.
To listen to podcast CLICK HERE.