In addition to providing incremental reach, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm. While there’s little doubt that including a brand in a program has an impact, zeroing in on the value of the exposure has historically been challenging. But that’s no longer the case.
By leveraging an equivalized and valued branded integration methodology, we can calculate the relative value of branded integrations within SVOD programming, a true benefit for content creators, advertisers and agencies seeking to stay ahead in the quickly evolving streaming space.
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