October 04, 2016

Spanish Broadcasting System, Inc. (“SBS”) announced the addition of a full video channel line-up to its LaMusica music streaming app. The latest version of the app is available now and builds on its immersive mobile music offering with bi-cultural/bi-lingual, short-form vertical video content highlighting the world of Latin music, entertainment and pop-culture, created specifically by and for Hispanic millennials.

LaMusica’s new landing page includes a video carrousel enabling users to preview the latest content, which is updated more than ten times a day. The new shows are comprised of “snackable” segments that range from 30 to 90 seconds, allowing users to instantly access the latest entertainment news while on-the-go. The programs include countdown of the day’s music happenings, celebrity gossip, artist profiles, game shows and more. Additionally, a dedicated Video section includes trending videos with the most shares on LaMusica, and an archive of previously released vignettes.

“We’ve taken the mobile entertainment experience on LaMusica to a new level by creating a seamless audio and visual entertainment platform developed specifically for Hispanic millennial audiences,” said Raul Alarcón, Jr., Chairman and CEO of SBS. “There is simply no other mobile platform designed to serve the unique interests of millions of young U.S. Hispanics with the breadth of authentic Latin programming that LaMusica offers. Our app not only unlocks the power of SBS’ original content, it also provides advertisers and marketers with a dynamic platform to tap into this enormous (and growing) consumer group.”

Boost Mobile, a leader in the no-contract wireless industry, has signed on as the exclusive launch sponsor of LaMusica and its branding will be organically woven into the app’s flagship video series, “Toma Nota” and “El Vacilón De La Mañana.” The app will also feature a Boost Mobile-branded radio station, and geo-fencing technology to push location-based notifications to consumers in proximity of Boost’s retail locations. Boost Mobile will also be incorporated into LaMusica’s social media campaigns and on-air promotions on affiliated SBS radio stations throughout the nation.

“We are thrilled to sign on Boost Mobile as our premier launch sponsor, who understands the power of LaMusica’s growing young Latino audience,” said Jesus Lara, EVP, Digital Media of SBS. “Short-form, vertical video adoption has been growing exponentially, and we are eager to bring this experience to LaMusica. The response to the app has been terrific and we are excited to introduce the new programming slate, which continues to reflect the deep-rooted relationship Latinos have with music and pop-culture.”

In addition to the new video feature, users can continue to live stream all of SBS’ radio stations and create their own unique radio experience with access to over 200 curated playlists based on genre, mood, activity, DJs and influencers. Users also have the ability to further personalize their radio experience with the “My Radio” feature, while accessing the app’s catalogue of over 23 million songs.


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