The future of sports broadcasting – Enhancing digital fan engagement [REPORT]

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live. This passion equates to a big opportunity for sports teams, advertisers, and over-the-top (OTT) streaming and broadcast media companies. The future of sports broadcasting includes new ways to keep fans engaged and capture their attention with compelling, authentic experiences.

Key findings about the digital fan experience

When it comes to sports content—whether through OTT streaming or broadcast channels—the Deloitte Fan Experience survey found that:

•     The single most important factor for sports fans remains the quality of the broadcast or stream.
•     Sports fans who stream also value viewer controls and functionality such as the ability to select the main view or announcer set for your stream.
•     While sports content is a major part of the total broadcast and streaming media consumption, fanatics spend up to three times more than casual fans on streaming, and 1.5 times more than casual fans on broadcast.
•     Sports streaming remains a social experience, though the desired experience depends heavily on demographics and the sport in question.
•     Overall satisfaction was only 39 percent for the broadcast and OTT experience, leaving significant opportunity for continued technological advancement for fans looking to consume sports across devices and integrate augmented reality (AR), virtual reality (VR), social media, and gambling into their viewing experience.

Ultimately, improving the broadcast and OTT experience has the potential to improve overall fan satisfaction, resulting in increased opportunity for better financial outcomes. In fact, more than 60 percent of fans surveyed related a great broadcast experience to becoming more engaged with the team and being more likely to both watch and attend a game, and nearly 40 percent felt closer to team sponsors.

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