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Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]

In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing … Read more

The Experiences of LGBTQ Americans Today [REPORT]

June 26, 2025, marks 10 years since the Supreme Court ruled in Obergefell v. Hodges that the right to same-sex marriage is guaranteed across the United States. The decision, which represented a major change in U.S. family law, reflected shifting public opinion on same-sex marriage. In 2004, 31% of Americans supported it, while 60% opposed. … Read more

Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market

Forget everything you thought you knew about consumer loyalty – Gen Z is rewriting the rules with every purchase. Recognizing this trend, many brands are now leveraging marketing-to-Gen-Z strategies to better connect with these digital natives. Born into an era of constant connectivity and social change, they hold unique expectations. They demand authenticity, transparency, and … Read more

Cultural Inclusion Isn’t a Campaign, It’s a Strategy

At Cannes Lions 2025, Carlos Santiago, CEO of Santiago Solutions Group, Inc., Co-Founder of ANA AIMM , and Co-Architect of the Cultural Inclusion Accelerator™, made a strong case for why cultural inclusion is more than a trend. It’s a critical driver of brand relevance, consumer trust, and scalable business growth.   In the session hosted … Read more

TELEMUNDO kick off production of on DINASTÍA CASILLAS

Telemundo unveiled the official cast of its latest Super Series®, Dinastía Casillas, starring Iván Arana (El Señor de los Cielos, La Jefa) as the infamous Ismael Casillas, María Fernanda Yepes (Sin Senos No Hay Paraíso, José José: El Príncipe de la Canción), with acclaimed actors Raúl Méndez (El Señor de los Cielos) and Isabella Castillo … Read more

The Cuban Dividend: A Refugee’s Perspective

By Tony Hernandez I arrived in the United States in the fall of 1967, a child of exile brought over by my family on one of the now-historic Freedom Flights. Like so many others fleeing Fidel Castro’s regime, we came not in search of comfort, but of freedom. We left behind everything we had ever … Read more

Language of the Heart: Code-Switching as Culture, Strategy, and Belonging

By Alexa Ramos – B.A. in Literature, Media, and Culture Florida State University, Class of 2024 – M.S. in Applied American Politics and Policy Florida State University, Class of 2025 The Hispanic population within the US is currently the largest minority population in the country, growing rapidly both in size and in customs; as a … Read more

How Language Usage Influences Hispanic American Consumer Behavior

By Hector Rodriguez & Sean Happel Hispanics make up roughly one in every five Americans, and roughly one in every four American youths. With a fast growing population, Hispanic Americans have become quite diverse, and this includes language usage. Some Hispanics typically communicate in Spanish, such as foreign-born, older residents, or those who identify as … Read more

Beyond Translation: How Language and the Sapir-Whorf Hypothesis Inform Hispanic Advertising

By Madison Pellicer  Language is a fundamental element in developing thought, identity, and behavior. Among U.S. Hispanic populations, language serves as a communication tool and a conduit of culture, memory, and emotional resonance. In this essay, I explore two language-related topics that are crucial to understanding Hispanic consumer behavior and marketing communication: (1) whether language … Read more

The Growing Hispanic Market: From Workers to Consumers

  By Samantha Humphrys Over time, the U.S. workforce has experienced a demographic evolution. The workforce has become a melting pot of people, just like the country itself. The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers … Read more

Critical Essay on Hispanic Consumer Trends in the U.S.

By Sofia Martinez Are Hispanic Brands Taking Over the Grocery Store Shelves? For this paper, I’ve chosen to focus my research on food brand marketing and the influence that the Hispanic population has had on this industry. When it comes to Hispanics, this market has been categorized as one of the fastest growing workforce groups … Read more

Padrón is GAIM for a New Chapter in His Leadership Career

By Cameron Coats Otto Padrón, who led Los Angeles-based Meruelo Media for nearly a decade before stepping down earlier this year, has named his next move – Co-President, Co-Owner, and Chief Operating Officer of a national broadcast group operating five television networks. In his new role, Padrón will oversee day-to-day operations across Get After It Media’s … Read more

Authenticity Is the Strategy. Culture Is the Stage.

By Jacquelynn Carrera – Director Brand Marketing – Network Audio & Live Entertainment What Bad Bunny’s Puerto Rico residency and World Tour teaches us about brand leadership and cultural relevance In a marketplace where brand loyalty is earned, not assumed, few cultural moments demonstrate the power of authenticity and local investment like Bad Bunny’s latest … Read more

Neuroresearch and Online Eye Tracking: Redefining Digital Ad Effectiveness

In a digital environment where attention spans are measured in seconds, traditional metrics like clicks and views offer an incomplete picture. They tell us what users did but not what they saw, felt, or understood. Which parts of the creative actually registered with them? Did the ad spark interest, confusion, or indifference? That’s where online … Read more

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