Holiday spending has become one of the clearest behavioral signals of pet humanization in the U.S. – proof that pets are treated as full family members and intentionally included in household rituals and budgets. Recent consumer data shows that this humanized relationship increasingly shapes when and why pet parents spend, particularly during the holidays and into the New Year. … Read more
Music: The Shortcut to Memory In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making … Read more
By Aidan Sowa New PR in 2026 isn’t just about press releases. You need to think: Will journalists cover you? (Media Relations) Will you own your narrative? (Brand Positioning) Will you show up in searches? (Digital PR) Will your story spread organically? (Earned Media) Will your audience trust you? (Reputation Management) Here’s what they actually … Read more
Telemundo kicks off Spanish-language coverage of the NBA for the 2025-26 season, marking the league’s return to Telemundo for the first time in more than 20 years. Throughout the season, Telemundo Deportes will deliver premium NBA coverage across Telemundo and Peacock, featuring primetime matchups and tentpole events that celebrate the league’s biggest stars and moments, reinforcing the network’s commitment to live sports en español. NBA … Read more
Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond. To download report, CLICK HERE.
MediaCo Holding Inc. announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026. For the past 17 years, Hearst Television’s WKCF 18.3 has served as a valued … Read more
Nueva Network announced the promotion of three Executives. Building on this momentum, Jim Lyke has been promoted to Executive Vice President of Sales Operations. Jim Lyke is a 25 year media executive with more than 20 years in network sales. Since joining the company last year, Lyke has proven essential to the company’s scaling efforts; … Read more
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences. As the United States continues to grow more diverse, MediaCo’s long-standing leadership in serving Hispanic, Black and bicultural audiences has positioned it at the forefront of multicultural media. … Read more
By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. Monday night’s college football championship — though not a win for the University of Miami — was still a moment of jubilation. Led by Heisman Trophy winner Fernando Mendoza, the game affirmed something larger than a final score: pride, belonging, and possibility for my hometown … Read more
Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization. Verónica Elizondo, Chief Creative Officer at Conill, brings over 25 years of experience in advertising and design. Since joining … Read more
Goya Foods, the largest Hispanic-owned food company in the United States, proudly celebrates its 90th anniversary this year, honoring a remarkable legacy of culinary success, entrepreneurship, culture, and community that began in 1936 and continues to thrive today. “Goya’s story is an American Dream come true,” said Peter Unanue, Executive of Goya Foods. “It is … Read more
Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire. Beginning in mid-January, Primo TV’s refreshed screen will feature a dynamic lineup of new … Read more
By Luis Miguel Messianu Martin Luther King Jr. never asked America to be polite. He asked America to be brave. As a kid growing up in Mexico, the United States was, to me, an idea before it was a country: a messy, noisy, colorful experiment that somehow kept promising more than it delivered and yet … Read more
The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and … Read more
By Mark Duval – Founder | Agency Growth & New Business Consultant A key factor in agency selection is shifting fast, and it’s changing new business outcomes. Even as agencies wrangle with incorporating new AI tools into their processes and speak to it in their RFPs, most are missing this important development: Artificial intelligence is … Read more
By Antonio Tijerino As I start not only 2026 but my 25th year with the Hispanic Heritage Foundation, I am reinvigorated by the opportunities that lie ahead in this privileged position to serve our community, serve our country, and serve everyone with whom I get to do the work. I am profoundly grateful to the … Read more
Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade. Our new report, “Why L.A. Will Decide Whether Brands Win or Lose in 2026,” uncovers … Read more
THE WINE INDUSTRY IS FACING A RESET The wine industry is facing a reset. Declining volumes, shifting demographics, and competitive pressures are reshaping the market. But moments of disruption also create moments of renewal—and today’s industry has a unique opportunity to reimagine its future. Globally, as here in the U.S., wine sales are softening. … Read more
By Kimberly Cooper Ramalho – C-Suite Advisor Every few years, someone declares media relations dead. They point to shrinking newsrooms, fewer earned placements, social media’s rise, or the fact that a press release alone rarely moves the needle anymore. And they’re not wrong about one thing: what worked before is no longer enough. But media … Read more
The Hispanic Marketing Council (HMC) opened submissions for the 2026 HMC Strategic Excellence Awards, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking, and effectiveness in engaging Latino audiences. HMC will announce winners during the 2026 HMC Annual … Read more
