I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural … Read more
A new study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs. A … Read more
Roughly 1 in 5 U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots, including about 3 in 10 who do so daily Even as teens express mixed feelings about social media’s impact, these sites remain a key part of their lives, with … Read more
DangerTV announced the debut of its first podcast, exclusively distributed by reVolver Podcasts. Fight to Survive dives deep into the terrifying moments experienced by hunters, sportsmen, and fishermen who unexpectedly crossed paths with nature’s most unforgiving forces. It will be available every Wednesday in both English and Spanish, delivering powerful narratives spanning the worlds of … Read more
Telemundo announced Tu Momento. Tu Jugada. — known in English as Telemundo’s Next Play — a nationwide sport impact and community initiative that champions the transformative power of sports to character, teamwork and leadership. Supported by Comcast NBCUniversal, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help … Read more
Vme TV announces the premiere of “Cumbre Diálogo Presidencial,” a television special that revisits the most significant moments from the recent Summit for Democracy held in Miami by Grupo IDEA, together with Miami Dade College and prominent institutions dedicated to the defense of freedom and democratic governance. The program, presented in two parts, will air … Read more
By Tracy Schaller – Strategic Brand & Communication Leader People often think communications and public relations are the same thing or, worse, that they are “easy” to do. Until it is time to do the work. The reality is comms and PR are related, but they are not the same. And professionals in this field … Read more
By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. This year’s Heisman conversation is about more than highlight reels, quarterback efficiency ratings, or who can win one more game under the brightest lights. The rise of Vanderbilt’s Diego Pavia and Indiana’s Fernando Mendoza — two Latino quarterbacks leading the sport’s most prestigious award race … Read more
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc., announced that Tigres will face Toluca in the Liga MX Finals, airing live this Thursday across EstrellaTV’s broadcast and streaming platforms. This Finals presentation is part of EstrellaTV’s multi-year partnership to televise and stream all Tigres and Tigres Femenil home matches, along with Juarez and … Read more
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm. “While headlines focus … Read more
We hope that you, your families and business associates enjoy a very Happy Holidays & New Year. HispanicAd
Anyone who has spent too much of an evening trying to choose between entertainment options or ping-ponging back and forth between their TV screen and their phone while attempting to watch a new show or movie knows how many different forms of media are fighting for their attention. Media businesses, creators, marketers, and brands have … Read more
By David Tiltman – Chief Content Officer, WARC; SVP Content, LIONS Intelligence No surprise that 2026 is shaping up to be another ‘more with less’ year. But the eye-opening stat from the WARC team’s latest Voice of the Marketer report is that Marketing budgets are lagging business sentiment. In short, expectations of improved commercial performance … Read more
By Jennifer Cooper – Chief Marketing Officer | Strategic Partner to CEO’s and COO’s Marketing is the toughest role in any organization. My opinion, but I live it. Here’s why. A hashtag#CMO is not just building a brand , but building belief in the work itself. In fact we are always building something even when … Read more
New data from the BMO Real Financial Progress Index finds Latinos in the U.S. will spend an average of almost $650 more this holiday season than in 2024. On average, U.S. Latinos expect to spend nearly $2,700, a 30% increase from last year, despite many reporting cutting back in key categories such as travel, decorating … Read more
Even as overall revenue declined year-over-year, Spanish Broadcasting System more than doubled its third-quarter net income in 2025 compared to 2024’s Q3 results through aggressive expense reduction and the sale of its Puerto Rico television properties. SBS reported net income of $1.39 million, up from $547,000 a year earlier. Operating expenses fell to $24.2 million … Read more
U.S. Soccer today unveiled Never Chase Reality™, its official 2026 World Cup Men’s National Team campaign, narrated by Marcello Hernandez. The 90-second film honors the past, challenges expectations, and invites fans to believe in what’s possible. Combining insights from fan research and sentiment analysis to reflecting the hope and ambition of the players, Never Chase … Read more
For 35 years, Corona’s O’Tannenpalm commercial has been a cultural staple, signaling the start of the holiday season with its simple, serene beach imagery. This year, the brand is evolving that legacy in a way that taps into modern content trends while staying true to its roots. Introducing the Corona Feliz Navidad Yule Log, an … Read more
For today’s young people, a good job after graduation is no sure thing. As of July 2025, the youth unemployment rate in the US was more than double the overall unemployment rate—even as employers struggle to fill critical roles. The disconnect is stark: According to ManpowerGroup, 71% of US employers say they can’t find the talent … Read more
The U.S. Census Bureau announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 was … Read more
