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2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.   Enjoy! To access and download, CLICK HERE      

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more

The War on Christmas?

By Ozzie Godinez – CEO at PACO Collective I never thought I’d miss Americans arguing over how to be nice to each other during the holidays. For the dozens of you who weren’t aware, we’ve periodically fought about a “War on Christmas” off and on since the 1920s. It really picked up after Bill O’Reilly … Read more

What is the cost of cutting brand investment?

By Kevin GoodwinKevin Goodwin – SVP of Strategy & Growth @ New Engen It’s likely much higher than you think. A BCG study released last week found that cutting $1 of brand investment today costs companies $1.92 (!!) in future investment to regain lost share. Let’s break that down in a simple example: You Cut … Read more

Why Cultural Fluency Is the Industry’s Most Undervalued Growth Lever

By Liz Castells-Heard, CEO, INFUSION by Castells As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full … Read more

Striking findings from 2025

As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide. Here’s a look back at 2025 through 12 of Pew Research Center’s most striking research findings. This is just a … Read more

WHEN THINGS ARE TOUGH, SOME CHOOSE KINDNESS

What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026?  For the Multicultural ad shops out there, what awaits on the horizon? According to most reports, a good number of industry captains would welcome a lessening of people’s divisions as well as a … Read more

It’s the end of the year as we know it, and I feel fine…

By Xavier Mantilla – Managing Director @ Cheil Worldwide | Group Account Director Ok so I changed up the lyrics to the popular (and decades old) REM song, because its the end of a year that shaped up to be quite different than we had thought just 365 days ago. We saw many changes in … Read more

A Record 159 Million Consumers Expected to Shop on Super Saturday

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. “As the final Saturday before … Read more

A house built on culture: 30 years of Dieste.

By Aldo Quevedo – CEO, BeautifulBeast / Dieste, 1996–2012 Last week, we celebrated at Diesterday XXX. And it wasn’t just a celebration of longevity; it was a reminder of impact. But let me give you some context before we proceed. Diesterday is an event created by former members of the agency, primarily as an excuse … Read more

How Hispanic Diversity Comes to Life During the Holidays

By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. In mainstream U.S. culture, Christmas is often seen as a single event centered on December 25. For Hispanic communities across the United States, however, … Read more

Latinos Drive Culture & Business

By Grace Agostino / Nueva Network American culture -and American commerce -are shaped by Hispanics. Across every vertical, Latino leaders aren’t just participating in growth. They’re driving it. Music Bad Bunny -one of the most influential artists in the world, proving that culture travels faster than language. Film & Television Zoë Saldaña -Oscar winner and … Read more

Canela Media earns 2025 Industry Recognitions for Innovation, Data Leadership & Audience Impact

Canela Media continues its momentum as one of the most innovative leaders in multicultural media, earning multiple major industry recognitions in 2025 across data, technology, streaming, and audience engagement. “These recognitions reflect the relentless innovation that drives Canela Media forward. Our teams are redefining how technology, data, and culture come together to deliver real business … Read more

Prisa Media secures exclusive North American Streaming VOD Rights for República Fútbol with Fernando Fiore

PRISA Media announced that its flagship sports platform AS.com, has secured the exclusive streaming rights for the popular soccer interview, talk and entertainment show, República Fútbol with Fernando Fiore ‘El Presidente,’ for the USA and Mexico. All full-length video-on-demand episodes as well as all future weekly live-streamed shows will be available on demand, exclusively on … Read more

When Media Monetizes Fear: A Question for Leadership

By Tony Hernandez – Founder of the Immigrant Archive Project I came to this country as a child, part of a refugee family seeking safety, stability, and opportunity. Like millions of others, Spanish-language media became an indispensable part of our daily life—not just as entertainment, but as orientation. It helped us make sense of our … Read more

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