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For Diabetes Awareness Month, Avocados From Mexico partners with the American Diabetes Association and Bomba Estéreo, turning the sweetest Latin song into a sugar-free anthem.

In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics. Launching on November 14, the campaign is a true collaboration among Avocados From Mexico, the American Diabetes Association (ADA), and the GRAMMY-nominated and Latin … Read more

Americans’ Social Media Use 2025. [REPORT]

Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily. Which online platforms do Americans most commonly use? YouTube and Facebook remain the most widely used online platforms. The vast majority of … Read more

Why strategy matters more than tools for measurement in marketing

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed. Beyond these technological advances, the nature of measurement within marketing is … Read more

Great clients get great work.

By Steve Boehler – Founder, Mercer Island Group: Marketing Management Consulting If you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a better partner to the agency? What should we be doing more of, and … Read more

MediaCo appoints Albert Rodriguez to its Board of Directors

MediaCo Holding Inc.announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025. “Albert’s appointment to our Board reflects our recognition of his contributions to our organization, as well as our alignment with his vision and leadership approach to … Read more

How Public Relations Helps Your Paid Ads

By Lukas Partners Team  Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. Roles of PR & Advertising for Brands … Read more

Most AM/FM Radio Listening Remains on Radio Receivers

The dramatic rise of digital audio platforms and technologies over the last decade has been chronicled by Edison Research’s Share of Ear® study. Listening to streamed audio content on phones, computers, smart speakers, and smart televisions now dominates the audio sphere. While AM/FM radio is available on all these digital devices, the radio receiver remains … Read more

HPRA Celebrates Latino Excellence in Communications at the 2025 ¡BRAVO! Awards

The Hispanic Public Relations Association (HPRA) honored trailblazers in communications, journalism, and advocacy during the 2025 ¡BRAVO! Awards Gala. The event brought together industry leaders to celebrate excellence, creativity, and leadership in advancing authentic Latino narratives. Emceed by speaker and Emmy Award–winning journalist Eliecer Marte, the organization celebrated the program’s 11th anniversary, which also honored … Read more

International Puerto Rican Heritage Film Festival Announces 2025 Award Winners

The International Puerto Rican Heritage Film Festival (IPRHFF) announced the winners of its 2025 edition, marking a milestone year of exceptional achievements in film, storytelling, and Puerto Rican cultural representation. Celebrating its 15th anniversary, the festival was held from November 12–16 and featured a selection of the 104 films that were submitted, in a dynamic … Read more

2025 Holiday Travel Survey. [REPORT]

Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel. To download report, CLICK … Read more

Clarity in Chaos: How Culturally Inclusive Marketing Restores Growth Certainty 

By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM  Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions.  Economic volatility, cultural polarization, and organizational misalignment have made it challenging to connect insight to action. … Read more

Healthcare Access, Wealth, and the Future of Hispanic Prosperity

By Gabriela Alcántara-Diaz | Semilla Multicultural Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, … Read more

“The Tajinization of America” from d expósito & Partners’ résonant Wins Lifestyle Campaign of the Year at HPRA’s Bravo! Awards

The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration. During a night dedicated to elevating excellence across the communications and marketing industry, the agency … Read more

Media ROI. [VIDEO]

Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.

The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market

Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant. In a world where attention is the scarcest currency, even the most iconic brands struggle to stay relevant. When sameness sets in and audiences tune out, collaboration becomes more than a marketing move—it becomes a strategy for survival and reinvention. In … Read more

Many presenters lose their audience within the first 30 seconds. [INSIGHTS]

By Nancy Duarte – CEO at Duarte, Inc. Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented… Your brilliant idea or insights that could change their lives never reach their potential. That’s why half the battle in a high-stakes presentation is keeping your audience … Read more

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