Migdalia Santana has passed.

While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies. She held an important role in several agencies throughout her career. She started in SAMS in NY in the … Read more

The “general market” isn’t general anymore.

By Lisa Torres – Founder & Principal, The LIT Group Co. It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. But too many organizations are still built for a world that doesn’t exist. Culture isn’t a campaign. It’s a system: one that determines how you plan, hire, invest, and … Read more

Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?

By Karla Fernandez Parker As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. There’s much to be positive about, as revealed … Read more

Integration not scale is key to media success

Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA. We live in a world of change and the way big brands manage their media is not exempt from … Read more

57% of Comms Professionals Use AI to Craft Press Releases [REPORT]

PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry’s foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.   The annual report, which can be accessed here, draws on survey data from nearly 1,000 … Read more

Why Integrated PR Campaign Management is No Longer Optional

Key Highlights Integrated PR is essential. In today’s fragmented media landscape, a unified approach to PR is no longer optional. It’s essential for cutting through the noise and effectively reaching scattered audiences. Consistency is key. Integrated campaigns ensure consistent messaging and branding across all channels, from traditional press releases to social media and blogs, which … Read more

Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?

By Tristan Waldvogel   PR/Comms PROs! Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs? A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. International folks, mostly from the U.K., Europe, and Australia, jump into the comments saying, “this … Read more

What’s a marketing measurement mistake you often see?

By Pranav Piyush– CEO @ Paramark Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: “What’s the biggest mistake you see in how companies measure marketing?” There are 4 that come to mind every time… 1. No clear definition of success  Everyone wants to … Read more

“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive

Nueva Network announced the debut of Mujeres Create, a groundbreaking bilingual podcast hosted by acclaimed transformational leader and coach Yesenia Bello. The podcast celebrates the limitless creative power of women and the ways they channel it to transform their lives, careers, and communities. Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres … Read more

Los puertorriqueños redefinen el consumo: menos compras impulsivas, más propósito y bienestar  [En Español]

By Juan Carlos Pedreira – Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la … Read more

Bridging Culture and Commerce in Multicultural Marketing [PODCAST]

Walk through any major city in the U.S. and you’ll see it. Consumer demographics are shifting. From local shops to national brands, multicultural communities are driving commerce and key economic trends. Yet, while consumers are evolving, many marketing strategies are not. Too often, multicultural audiences remain an afterthought rather than the center of business growth. … Read more

Broadcasting for Better Heath

Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, … Read more

LATAM vs US Hispanic ……

By Ale Winter – Building Innovation Hubs | Global Program Designer | Startup Expansion & City Growth Strategist I often hear founders from LATAM say their U.S. expansion strategy is to “target the Latino market.” And this new Pew Research report, https://lnkd.in/ehE26Ahh (which, by the way, is full of fascinating insights) made me realize that’s … Read more

LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT

This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a … Read more

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