International soccer tournaments often appear as global spectacles on television. In reality, the fan experience is much more local, social, and layered with digital touchpoints. A new study conducted by ThinkNow among soccer fans in Los Angeles shows that anticipation is already high and that the event will unfold across multiple screens, platforms, and social … Read more
LatiNation Media, the independent Latino-owned, English-language connected media network, has named multicultural media executive Monica Collins Vice President of Business Development. In the role, Collins will lead strategic partnerships and brand collaborations designed to help advertisers authentically connect with LatiNation’s bilingual and English-first Latino audiences. She will work across LatiNation’s LATV broadcast cable network, the … Read more
Horowitz Research’s latest findings highlight how Latinx audiences are engaging with sports, with streaming at the center of that experience. More than half (57%) of Spanish-language TV content is streamed across devices, compared to 21% via cable/satellite and 7% through antenna. Soccer continues to be a core part of Latinx sports fandom, especially with global … Read more
By Donnie Broxson – CEO & Cultural Intelligence Leader The next competitive advantage in healthcare is bigger than better data. It is the interpretation and application of human context, and it is quickly becoming a balance sheet issue. Healthcare organizations are investing heavily in growth, access, digital engagement, and patient experience. Yet one of the … Read more
By Samantha Martinez – Account Supervisor, The Axis Agency There’s a particular kind of pressure that comes with growing up Latino in the United States right now. You’re navigating a world that moves fast, looks different than our parents’ experience, and often sends mixed signals about who you’re supposed to be. At home, there may be an unspoken rule … Read more
After an extraordinary career spanning more than four decades, Salma Gottfried, Founder and Chief Brand Officer of BeautifulBeast, has announced her retirement, closing a chapter defined by leadership, creativity, and lasting impact on the advertising industry. Born and raised in Mexico City, Salma built a career distinguished by a rare balance of discipline and artistry, … Read more
José Villafañe has announced his departure as CEO of Nueva Network, the company owned by MLC Media and North Atlantic Media. His departure follows departures of other employees in the digital division. No successor has been named at this time.
By Tony Hernandez – The Immigrant Archive Some stories are not found. They find us. I’ve come to believe that over a lifetime spent listening—to others, and eventually, to my own. I arrived in the United States from Cuba as a child, part of a generation carried across uncertainty with little more than what our … Read more
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today. The conversation offers a grounded perspective on the forces influencing the industry. CLICK HERE to listen. A landscape … Read more
National Debt Relief released findings from a new survey conducted in partnership with Talker Research, revealing Hispanic Americans experience greater financial pressure than non-Hispanics, including higher rates of debt, greater debt-related stress and reduced access to financial education. Yet, they remain more optimistic about achieving the American Dream, underscoring a resilience that persists despite … Read more
By Aurora Flores Hostos How César Miguel Rondón’s The Book of Salsa rewrote New York’s music history, erasing the community that built it. A firsthand account from inside the salsa movement challenges decades of misinformation, reclaiming the story from those who got it wrong When The Book of Salsa: A Chronicle of Urban Music from … Read more
Marina Filippelli has announced her departure from Los Angeles ad agency Orci, where she was the CEO. No specific details of the departure or her future plans were announced.
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer. Prior to joining PayPal, Mr Lucio was EVP and Chief Marketing and Corporate Affairs Officer at HP … Read more
By Gonzalo López Martí – www.LMMiami.com/ You might have heard the urban myth: drunk drivers tend to have a higher survival rate than sober ones in comparable accidents. Poetic injustice. It is sometimes deemed “the relaxed body theory”. The explanation: an intoxicated individual is unaware of the imminence of a crash, so he or she … Read more
Leagues Cup has unveiled a new cross-border brand evolution developed by Orlando-based Content CO in partnership with Monterrey-based agency Copa Entertainment – marking the latest milestone in a three-year collaboration rooted in data, cultural insight, and a product-driven approach to content. Founded and led by an all-Latino leadership team, Content CO operates as an end-to-end … Read more
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created … Read more
By Chris Gadek – CEO at AdQuick A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. I. On the morning of September 24, 1869, which was a Friday, a 33-year-old named Jay Gould sat in an office above the Gold Room on New … Read more
By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc. Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. Recent reporting from CNBC highlights what many are … Read more
By Luis Miguel Messianu There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. “Cielito Lindo.” Thanks for reading! Subscribe for free … Read more
This brief highlights the gasoline spending and transportation patterns alongside housing cost burdens to understand how rising gas prices are intensifying affordability pressures across Latino households in California. Introduction Gasoline prices have been on the rise in recent months amid global instability and could cost Latino households in California between $5.9 billion and $7.4 billion … Read more
