By E. Turégano

Happy New Year my fellow marketers!

I have a situation I would like to place on this Blog to get your feedback on.

Imagine this scenario:

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

By Gene Bryan - CEO / HispanicAd.com

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

There seems to be a pattern with Arizona.  First the refusal to honor Dr. Martin Luther King, Jr. with a holiday and now an anti-Hispanic immigration law.

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

There's no doubt, as was pointed out in a recent analysis of Hispanic news stories, that a Puerto Rican was the Hispanic highlight of 2009--Sonia Sotomayor.  But if we can point to one Latin nationality that has

I thought it was interesting that this year's Hispanic Heritage Month seemed to stretch into two months--Latinos were all over the news in November.  And that's a good thing.  But in looking at the events of this

   For many of you that do not remember the early years of our industry, we lived them and can tell you that there were intuitive strategic initiatives that help establish credibility and trust in our pioneers and allow

I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: "the thrill of victory and

In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

  Kathleen Haley, Director of Multicultural Marketing for HP joins us to shares what it takes to develop a thriving marketing campaign.  Through a heavy guerilla and geo-targeted digital marketing push, Miami con

The great national golfing nightmare is over.  And we have a Mexicana and a South Korean woman among others to thank.

During these challenging economic times, no, especially during these trying times it's always nice to be able to point to moments of brilliance.  When it comes to marketing McDonald's has set the standard.  W

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