February 05, 2013

Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.

Which digital place-based format draws the largest audience and which one attracts the most hard-to-reach young male adult demographic?

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