Remezcla.com and Guanabee.com, LatinGossip.com, and LatinoReview.com have partnered to create the Remezcla Media Network, a digital vertical advertising network designed to reach the numerous interests of Hispanic millennials.
"Five years ago we started Remezcla to satisfy a demand for Latin oriented content that was relevant to young and culturally savvy Hispanics. We are proud to partner with sites that have cultivated their audiences and build their own strong brands. This new venture allows us to present a multi-dimensional offering to advertisers and to continue to provide our audiences with information that is relevant to their tastes and affinities," says Andrew Herrera, CEO.
"Guanabee is thrilled to be joining forces with Remezcla to create this partnership that allows our brand to focus and grow our audience while sharing key operational resources," says Daniel Mauser, founder and publisher of Guanabee.com. Remezcla will support partner sites in their strategic growth, technology infrastructure, and sales operations.
Remezcla's Andrew Herrera recruited Martin Giraldo, formerly from BBDO Colombia and Starmedia Networks, to lead the new digital division. Giraldo brings a wealth of experience in online strategy and app development for consumer brands such as Pepsi, Mountain Dew, and Dannon.