DaimlerChrysler Named Company Of The Year By ‘Latinos on Wheels’ Magazine.

The Chrysler Group of DaimlerChrysler AG has been named as the 2002 Patterson-Greenfield Company of the Year by “Latinos on Wheels” magazine. The award was presented during the Sixth Annual Urban Wheel Awards at the Detroit Institute of Arts on Wednesday.

The gala event is annually held in conjunction with Press Preview Week of the North American International Auto Show in Detroit, Michigan, to honor individuals and corporations for contributions to diversity in the automotive
industry.

According to Randi Payton, founder of the Urban Wheel Awards and President and CEO of On Wheels Inc., parent company of “Latinos on Wheels” magazine, DaimlerChrysler was recognized for its “long standing support of diversity.”

Wolfgang Bernhard, Chrysler Group Chief Operating Officer, accepted the award on behalf of the company’s employees. “In spite of our challenges this past year, we have remained true to our values,” said Bernhard.

Specifically, the company’s annual spending with minority vendors and suppliers grew to $2.7 billion; it launched a major diversity motorsports program to increase the number of minority drivers and technicians in the field of motorsports; and Chrysler Group was among the leading corporations with diverse workforces. Currently, people of color comprise 27 percent of the company’s workforce.