April 18, 2009

Ser Padres and First Impressions, a clothing line for newborns and infants available exclusively at Macy’s, announced today the first ever search for a Ser Padres baby cover model.

The contest, named Momentos Mágicos (Magic Moments), invites readers to send pictures of their babies featuring an important milestone in their life. The winner will be selected by the Ser Padres editorial team and will be flown along with the parents to New York for the cover shoot of the November 2009 issue. Additionally, the winning family will receive a $500 gift certificate from First Impressions. "We are very excited to partner with First Impressions and Macy’s in this initiative that offers our readers the opportunity to have a once in a lifetime experience of participating in a Ser Padres cover shoot," said Alberto Oliva, Editor of Ser Padres. 

To enter the Momentos Mágicos contest, Ser Padres readers have to send a picture of their baby -- 2 years old or younger -- showcasing any special moment in their life such as the first steps, first ice cream or first Halloween. "We're delighted that First Impressions is working with Ser Padres to offer the Magic Moments contest. It's an exciting opportunity, and one that underlines the commitment Macy's and Ser Padres share to the health and happiness of children and their families," said Nancy Slavin, SVP Marketing at Macy's Merchandising Group.

The contest will also be promoted on, the companion blog to Ser Padres that will also post pictures of the winner sporting a First Impressions outfit during the shoot.

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