The Brand Persuasion Wheel.
March 2, 2008
This paper describes the six most important principles of human persuasion available to marketers and organizes them into a simple model designed to help brand builders maintain the persuasiveness of their brands in today’s ever-evolving and tumultuous media and consumer environment.
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http://www.brandchannel.com/images/papers/369_Brand%20Persuasion_final.pdf>
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