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March 02, 2008

This paper describes the six most important principles of human persuasion available to marketers and organizes them into a simple model designed to help brand builders maintain the persuasiveness of their brands in today's ever-evolving and tumultuous media and consumer environment.

To download paper CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/369_Brand%20Persuasion_final.pdf>

Courtesy of http://www.brandchannel.com

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